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Role
UX Engineer
Team
3 Designers (including ME),
2 Developers (including ME)
Responsibilities
UX Audit, Competitor Analysis, Stakeholder/User Interviews, Ideation, Designing Interface Components, Prototyping, Testing
Timeline
3 months including development
Revamping
The Polis Center website
GETTING THE CONTEXT
The Polis Center is an organization that works for the social good by improving community health, well-being, and resiliency.
QUICK GLANCE
The Polis Center is an organization that works for the social good by improving community health, well-being, and resiliency.
Goal
The website’s confusing and inconsistent navigation caused users to struggle with finding key information, resulting in frequent drop-offs
RESEARCH
Stakeholder Interviews
Defining what success looks like.
Conducted Stakeholder Interviews to understand business goals and expectations.
Improved visual design
Easy access to information without getting lost
User Interviews
Users easily got lost while looking for desired information.
Identified and prioritized key user groups to ensure the redesigned website met the unique goals and expectations of each audience.
User groups:
Community members seeking services or resources
Researchers or academics looking for data
Businesses or partners exploring collaborations
Job seekers looking for their next opportunity
Analytics Review & Heuristic Evaluation
Uncovered critical usability flaws that disrupted user journeys, creating friction at every major interaction point and underscoring the need for a fundamental redesign.
DESIGN
Hiccup #1
Poor Navigation
Solution #1.1
Fixing the Information Architecture
Solution #1.2
Clear navigation bar
Logo on left to quickly return to the home page
Improved navigation with less confusing menu items
Sub-menu items under the appropriate menu items
Hiccup #2
Confusing layout of the projects page.
Solution #2
Streamlined project search.
Search bar to search for the projects under a category
Sub-nav bar to navigate through the categories of project
Projects > Categories > Individual projects
Hiccup #3
Fixing the writing.
Solution #3
Poor writing made it difficult for users to information, one notable example is to find job and internship opportunities.
Search bar to search for the projects under a category
Sub-nav bar to navigate through the categories of the project
Projects > Categories > Individual projects
Learnings & Takeaways
Designing with development in mind ensured a seamless build process and better execution.
Iterative testing and feedback helped refine the design, reducing errors and enhancing usability.
Prioritizing IA made information easy to find and improved user flow.
My work doesn't end here, check out more
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